e.MILE Expert Index

Overview of Business: We challenge clients to look beyond just using “state-of-the-art” programs, processes, and technology to grow and manage their business and recognize that it is people and their values that consistently drive meaningful and lasting change.

Organizational Performance

We are in an era characterized by the most generationally-diverse workforce in history. Therefore, it is vital for business leaders to pay close attention to what attracts, inspires, and retains employees of different generations. By applying Near Bridge’s proprietary Value Population research, your organization can:

- Decrease workplace conflict and increase employee engagement and productivity

- Create a culture of innovation, inclusion, and collaboration

- Implement effective strategies for recruitment, retention, rewards, and incentives

Market Positioning

At Near Bridge, we believe that creating customer value depends on understanding your customers’ values—the drivers that create trends and trigger customer buying decisions. With our proprietary research, astute marketers can:

- Make an instant and lasting connection with customers

- Increase market share by designing products and services that speak to customer values

- Convert emerging trends into lucrative opportunities

Our Edge

For more than a decade, Near Bridge researchers analyzed thousands of pieces of historical data (major events, cultural influences, demographic trends, etc.) from the past century of American life. In so doing, we discovered generational groupings that differ significantly from those traditionally recognized (Baby Boomers, Gen X, Gen Y, etc.).
The Traditional Approaches

The traditional approaches to generational demography look at how people behave and attempt to predict future behavior based on past behavior. Further, they define generations according to randomly-chosen periods of time and then fit the data to create generational profiles. However, these approaches are flawed as research shows that past behavior does not drive future behavior. Furthermore, arbitrary time frames or historical social cycles do not accurately reflect powerful shared experiences or exponential technological acceleration.
The Near Bridge Approach

The Near Bridge approach to generational demography looks at why people behave the way they do and predicts future behavior based on deep-seated and often unconscious values. Values drive behavior and act as motivational filters through which past behavior is more easily understood and future actions are more predictable. Groups whose consistent connection is shared values—values that were created by experiencing shared events in the cultural environment during their formative years—are termed by Near Bridge as Value Populations.

To Learn More…

To learn more about our unique approach and Value Populations, please visit our website