e.MILE Expert Index

Backwards Business is a practical set of programmes that enable companies to focus their activities on their markets and customers by implementing tools and processes that have been proven over 20 years to achieve success in business

Developed by acknowledged experts in their field the Backwards Business programmes are focused on enabling companies to get closer to their markets in order to develop products that their customers understand, value, buy and are delighted with.

Our programmes are structured as practical 3 stage programmes that focus on your business, your products and your markets. The first knowledge transfer stage ensures that your team has the knowledge it needs. The second support stage is designed to provide a 6 month period of mentoring support to help your team embed processes into your business. Finally the third stage is a review at the end of the mentoring and support phase to help ensure that you have been getting the most from the programme and provide any final recommendations we believe are relevant.

We know from both our research and experience that this kind of focus on your market is the only effective way to increase your sales in both the short and long term not to mention increasing shareholder value – even if you are the only shareholder.

We have listed a few examples of the results we have delivered for other customers:

• Helped a university spin out win a national distribution contract with a top ten retailer and a further 4 national contracts within 6 months.

• Turned a stagnant business around taking it from a monthly turnover of £100,000 to over £1 million per month in less than 6 months.

• Helped a company avoid certain failure by highlighting the risks in its plans for a new product and its understanding of the market, saving the company more than £1.5 million.

• As an interim Sales and Marketing Director transformed a large unwieldy sales team into smaller more focused units increasing both transparency and performance across the whole sales and marketing function

• Wrote the business plan that enabled a business to raise €120m venture investment