Why A Leader Must Consider Being Visible on Social Media

The World In Your Lap – Leadership, Social Media And Authenticity

I’ve read a number of articles recently about whether it is a good idea for CEOs to embrace various social media platforms. One of the  latest to add to the debate is Richard Branson. In his article “Why aren’t more business leaders online?, he quotes  IBM’s 2012 Global CEO Study which reports only 16% of CEOs use social media, and even then in a somewhat limited way.

At the risk of ruining my online reputation forever, I have to admit until a couple of years ago my own social media presence was a big fat zero.  Yes, I was on Facebook, mainly as a way to keep track of my kids’ whereabouts (much to their annoyance), but that was the extent of it.

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